Document Type : Original Article
Authors
1 Digital Media Department، Kurdistan Technical Institute، Sulaymaniyah University، Kurdistan Region of Iraq
2 Department of Media، Humanities College، Sulaymaniyah University، Kurdistan Region of Iraq
Abstract
The problem of this research is Facebook marketing and its reflections on the experience of commercial advertisements of the Kurdistan Region companies on Kurdish satellite channels. The objectives of this research are to know the experience and attitude of the commercial companies in Kurdistan regarding the advantages of Facebook marketing, and to identify the measures taken by the Kurdish news satellite channels to ensure the continuation of the companies' advertisements with them,then knowing the best option for companies between facebook marketing and marketing via satellite channels.
The research community consists of marketing experts in commercial companies in the Kurdistan region. As for its sample, it is experts(9)nine companies, and they are Asiacell, Korek Telecom, Diwan, Safra, Bamo, Sulaymaniyah waters, Nawras, Dolphin C.
As for The data collection tool is observation and scientific interview. One of the most important conclusions reached by this research is the companies' recognition that Facebook marketing become a phenomenon and is on the rise and has active audiences, in addition to being interactive and an important means of marketing and characterized by a number of advantages that they benefited from, and it has also caused concern among satellite channels, which forced these The latter until it takes a number of measures to ensure the continuation of corporate advertisements with it, including advertising to companies in installments and discounts and increasing the advertising numbers which published around the clock.
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