Sarwat Waysmurad; Salah Hamasaleh
Abstract
Abstract
This study aimed to know the Impact of the quality of tourism services on managing customer relations from agroup of tourist hotels in the city of sulaymaniyah, and accordingly, ...
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Abstract
This study aimed to know the Impact of the quality of tourism services on managing customer relations from agroup of tourist hotels in the city of sulaymaniyah, and accordingly, a hypothetical scheme was prepared that includes the research variables and their dimensions, as well as formulating a number of main hypotheses to find out the effect between the two variables, and the two researchers also used the descriptive statistical approach in addition to their help in distributing the questionnaire to employees of hotel workers and officials of the people units and departments in hotels, with various degrees of tourism from the third to the fifth degree, as (80) forms were distributed and (69) forms were filled out by them, and a number of statistical tools and methods were used to test special hypotheses research . through the program (SPSS.V26) for analyzing statistical information in sociology, the research also concluded a set of conclusions, the most important of which are: through the results of the statistical analysis the effect of the quality of tourism services appeared with an increase of one unit that exceeds (0.826) units of customer relationship management in general , the two researchers presented a set of recommendations consistent with these conclusions for the purpose of benefiting from them by the searched hotels, the most important of which is the necessity to focus the tourism hotels in the city of sulaymaniyah on the dimensions of the quality of tourism services that have a great impact on customer relationship management in order to gain a competitive advantage.
