Ashti Hamasalih Huseen
Abstract
The theory (technological determinism) is one of the fundemantal theories that were put forward five decades ago by the Canadian scientist (Marshall McLuhan), the theory had great fame ...
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The theory (technological determinism) is one of the fundemantal theories that were put forward five decades ago by the Canadian scientist (Marshall McLuhan), the theory had great fame in the media and communication circles, and the subject of debate and controversy among researchers and analysts throughout history. McLuhan believes that “The means of communication are simply an extension of the human senses, the means is the message, and that there are hot media and cold media, and that technological development makes the world a global village”, so the content of the media message cannot be viewed independently from the influence of the media device and the receiving public. According to his belief, the audience is affected more by the means of the media meaning the device than the content of the media message. The aim of conducting this research is to provide an explanation of (the theory of technological determinism) and put forth an analysis of its hypotheses & the criticisms faced by its hypotheses by analysts and researchers. And the researcher tries to answer the main question: To what extent were the analysts and researchers in agreement on the hypotheses of (the theory of technological determinism) and what are the criticisms facing its hypotheses?
