Document Type : Original Article
Author
Media Department، Humanities College، Sulaymaniyah University، Kurdistan Region of Iraq
Abstract
This research is a descriptive and analytical research on television advertising, and the basis for choosing the title of the research is to know the level of influence and marketing strategies in the media that television advertising companies have on local television channels in the Kurdistan region of Iraq. The title of the study is the strategic impact of advertising companies on the policy of Kurdish TV channels. The study sample consisted of advertisements from Adi Media and Fox Group. The research is to determine the extent of the impact of TV advertising production companies on the marketing policy and production of TV advertisements for local TV channels in the Kurdistan region of Iraq. The results of the study are:
The importance of innovation in the production of television advertisements by advertising companies in the Kurdistan region of Iraq and the use of different forms of production is the reason why there are different levels and different influences for television advertising companies.
The strategies used by local TV advertising companies, such as Adi Media, depend on product selection, product credibility in TV advertising and attention to product quality to create a relationship between TV advertising and the audience through the dignitaries we play in advertising, as well as the distribution of advertising content and technical aspects of TV advertising It was given more importance by advertising companies.
Keywords
)