جۆری توێژینهوه : Original Article
نوسهران
Department of English , Faculty of Humanities and Social Sciences, Koya university, Kurdistan Region of Iraq
پوخته
This paper explores the multimodal discourses that underpin the representation of women in English and Kurdish magazines' cover pages (MCP) with a view to determine the similarities and differences in the way women are represented or misrepresented in this under researched media genre. The paper adopts a descriptive qualitative method and applies a critical multimodal discourse analytic approach to answer four broad questions: 1) what ideologies, identities, and values are buried in discourses on women in English and Kurdish MCPs textually and visually? 2) Are women represented positively or negatively in English and Kurdish MCPs 3) Are there intersemiotic complementarity between the textual and visual representations? 4) Are there any similarities and differences between the English and Kurdish MCPs in these regards? The results show that in both languages, with some minor differences, women are associated with glamour and acts of seduction through conventional female features via which they gain and maintain social power, rather than aligning them with rational and intellectual acts. Women are, furthermore, misrepresented as being commodified as they are advanced as accessories to draw the viewer's attention.
وشه بنچینهییهكان
ناونیشانی توێژینهوه [English]
The Representation of Women in English and Kurdish Magazines’ Cover Pages: A Critical Multimodal Perspective
نوسهران [English]
- Mohammed Kareem
- Elham Qadir
Department of English , Faculty of Humanities and Social Sciences, Koya university, Kurdistan Region of Iraq
پوخته [English]
This paper explores the multimodal discourses that underpin the representation of women in English and Kurdish magazines' cover pages (MCP) with a view to determine the similarities and differences in the way women are represented or misrepresented in this under researched media genre. The paper adopts a descriptive qualitative method and applies a critical multimodal discourse analytic approach to answer four broad questions: 1) what ideologies, identities, and values are buried in discourses on women in English and Kurdish MCPs textually and visually? 2) Are women represented positively or negatively in English and Kurdish MCPs 3) Are there intersemiotic complementarity between the textual and visual representations? 4) Are there any similarities and differences between the English and Kurdish MCPs in these regards? The results show that in both languages, with some minor differences, women are associated with glamour and acts of seduction through conventional female features via which they gain and maintain social power, rather than aligning them with rational and intellectual acts. Women are, furthermore, misrepresented as being commodified as they are advanced as accessories to draw the viewer's attention.
وشه بنچینهییهكان [English]
- multimodal discourse analysis
- critical discourse analysis
- women
- magazines' cover page
- representation
- English
- and Kurdish
)