Taban Mohammed Fawzi Hussein
پوخته
An idiom is a phrase or expression whose meaning cannot be understood from theordinary meanings of the words in it. The meanings of words are arbitrarily stipulatedin memory.Idiomatic ...
زیاتر بخوێنەوە
An idiom is a phrase or expression whose meaning cannot be understood from theordinary meanings of the words in it. The meanings of words are arbitrarily stipulatedin memory.Idiomatic expressions have been treated as lexical components for decades. It hasbeen hypothesized that idioms shall be investigated via their pragmatic properties.Hence, idioms may be classified as an implicature from the point of view ofpragmatics so that idiomatic implicature is one of the sub-species of conversationalimplicatures. Idiomatic implicatures in general do not bring problems for nativespeakers this is the main reason that make the advertisers use them in their work.The aim of this study is to prove that advertisers use idioms to make the audience becloser to their products. In addition, the researcher tries to make a comparisonbetween the idiomatic expressions that are used in Arabic and Englishadvertisements.
